Y3_MUSIC-CDY3_MUSIC-Composition

Brand Management

Our Brand Management team is experienced in dealing with different types of business models specific to the Chinese market. Having a deep understanding on how the local media landscape is changing and how the development of digital and online media marketing is impacting the market, each brand strategy is tailored to the brands’ objectives, retail strategies or business structure which are adapted accordingly and we efficiently allocate budgets to maximize results.

Being a fashion focused agency we fully understand brands in their global context. We translate and localize brands for the Chinese market while still communicating the core brand essence and message and act as a trusted partner to manage brand content creation that accurately engages consumers.

We are known for delivering tailored digital communication campaigns that enhance revenue, value and reputation for international brands wanting to grow in China. We base our recommendations and actions on research and offer digital marketing services that include PR, social media marketing and digital content production.

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